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Hypo-allergenic dog food range

Designed to be kind to your dog's stomach

Product FAQs

To download all FAQs in PDF format please visit our Download centre.


What is so special about the H-Allergen HA+ Complete Hypoallergenic Pet Food range?
H-Allergen HA+ Pet Foods are EXCLUSION diets, which means that they are specially made to reduce the risk of sensitivity and allergic reactions to ingredients used in pet foods. The term hypoallergenic is used to describe many pet foods but not all keep to the same rules of exclusion. Exclusion means that ingredients, especially less digestible protein sources, known to be high risk in terms of sensitivities and allergies are not used, and the formulation and manufacture is strictly controlled to avoid ingredients not shown on the ingredients list.

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Why feed H-Allergen HA+ instead of other super premium products?
Even super premium pet foods can contain mixed meat protein sources which raises the likelihood of a possible allergic response in your pet. H-Allergen HA+ restricts meat protein in its recipes to only one source, minimising the risk of allergic response as far as possible.

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Why is there a range of H-Allergen HA+ Pet Food?
We recognise that even hypoallergenic diets may cause reactions in susceptible individual pets, and therefore we offer a range such as turkey and rice, salmon and potato and duck and rice. This means that if your pet is sensitive to one of the ingredients there is still choice within the range.

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Why do you use any sensitive ingredients in H-Allergen HA+ Complete Pet Food?
All animals require protein for growth and maintenance of health. It is also important for animals to consume food which they enjoy. The protein sources such as turkey, salmon and duck which we use in our recipes are more easily digested compared to many proteins. The high digestibility is a factor likely to reduce the risk of sensitivities and allergies. Allergies can develop to foods that have been fed for years and may develop with a sudden onset. H-Allergen HA+ Complete has been developed to combat many of the common allergies pets suffer from.

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Why do you use poultry digest or gravy on these products?
We use a special low-allergen gravy to ensure that our pet foods are savoury and appealing to your pets. Digests are made by partly digesting or 'hydrolysing' the meat source to create small pieces of protein called peptides and amino acids. These are easily digested by animals and have been shown to reduce the risk of allergic reactions because they are too small to be recognised.

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Why do you use poultry oil in some of the H-Allergen HA+ products?
We use a poultry oil which does not contain protein material and is considered to be at low risk of causing sensitivities or allergic reactions in pets.

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My existing pet food claims no artificial preservatives just EEC permitted antioxidants, is this a natural product?
Probably not. If it does not state that it is using a natural antioxidant it is probably using a synthetic antioxidant such as Ethoxyquin.

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Do you use any GM ingredients in H-Allergen HA+ Complete?
It is not illegal to use GM feed materials in pet food and many American brands have used GM ingredients in their pet food formulas for many years without any known side effects. However, H-Allergen HA+ does NOT to use GMO feed materials in its range. Using exclusion diets where feed materials like soya are completely avoided also reduces the risk of accidental contamination from GMOs.

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Why do you use ingredients such as rice, potato, sorghum and barley in the food; surely all a dog needs is just meat?
No. If you go to the butchers and buy your dog just meat alone this could actually be very bad for your dogs longterm health. Dogs, just like humans require a nutritionally balanced diet and benefit from the carbohydrates found in cereals or potato. In the wild, dogs obtain the vitamins they require from vegetables, often from the stomachs of the animals they eat. The prey's stomach acts like a cooker that breaks down the vegetable cereals into a form the dog can easily absorb. In the H-Allergen HA+ recipe we are using carbohydrates that are gently cooked and which are more easily digestible to replicate this process.

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Do you use BHA, BHT or Ethoxyquin in H-Allergen HA+ Complete Pet Food?
No. We use more expensive natural antioxidants to preserve the freshness and taste of the product including rosemary, marigold, vitamins C and E (declared as tocopherol rich extracts of natural origin).

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Why do you need a separate food for puppies?
H-Allergen HA+ Puppy food has been developed to meet the unique nutritional needs of young, growing pets by providing high quality, easily digestible protein along with an appropriate level of calcium and phosphorus in a smaller kibble. A young animal's nutritional needs vary from breed to breed, and even litter mates will eat different amounts. Because young animals experience growth spurts, pay close attention to your pet's food consumption and its overall condition. Growth needs to be controlled and if it is too rapid there is a danger of complications such as hip dysphasia. H-Allergen HA+ recipes have been developed to ensure a careful balance of ingredients to ensure your pet has the right start in life.

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Why is it so important not to over-feed with H-Allergen HA+ Complete pet food?
Many dogs will eat more food than they require if given the opportunity. This is probably because the wild dog ancestor never knew where its next meal was coming so eating extra food helped survival. However with regular balanced meals we can help your dog maintain a fit and healthy weight for long life. Pets today have the opportunity of living longer lives and if one regularly over-feeds you risk problems associated with obesity such as joint problems, diabetes etc.

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Is H-Allergen HA+ more expensive than supermarket brands?
The cost of feeding H-Allergen HA+ can work out less than feeding many leading supermarket brands. Because of the quality of the ingredients there is no waste or fillers and more of the food is utilized, so your pet needs a smaller amount than he would compared with many supermarket brands especially semi-moist or canned varieties. Your pet will produce smaller firmer stools with less offensive odour, making clean up faster and easier.

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Why is H-Allergen HA+ cheaper than other super premium brands? Are you using cheaper ingredients and are your manufacturing standards lower?
H-Allergen HA+ Complete Pet food has been developed with the assistance of leading pet food experts from the USA, Europe and the UK to produce a pet food using the latest advances in pet food nutrition. Our factory is one of the most sophisticated and advanced in the world and operates to the highest human food standards. We use only the finest quality ingredients available including many highly specific ingredients to produce a unique product range of exceptional quality that is designed to help your pet reach it full potential.

Unlike certain brands that are imported from the USA, H-Allergen HA+ is made in the UK and therefore the money that is saved on transport costs is passed onto you the pet owner.

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Why is fibre from sugar beet so important?
A large part of the nutritional fibre in H-Allergen HA+ Complete comes from the soft fibrous tissue of sugar beet. Beet contains an excellent combination of soluble and insoluble nutritional fibres that help support the optimal health of the intestines. Because many pets are confronted with intestinal disorder at some point in their lives, our nutritionists developing H-Allergen HA+ Complete have paid particular attention to the support of a normal intestinal flora and to the maintenance of a sound intestinal balance. In the digestive system good bacteria (Lactobacilli, Bifidobacteria etc) are helped to develop. The bacteria, which multiply is for a large part determined by the food present in the intestine. Scientists have established that good bacteria favourably use certain prebiotics. Their presence in the food assures therefore that the good bacteria are stimulated and the pathogenic bacteria are repressed.

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I have noticed that on the label of all pet foods it states that 'ash' is in the product, why?
There is no 'ash' as the average pet owner would know it in any pet food, as nothing is burnt and added to the food. Ash is the rather confusing 'feed industry' term that a pet food company has to use by law to measure the total mineral content in the food. It represents important minerals such as calcium, sodium, potassium, phosphorus, magnesium, zinc, iron, copper, manganese etc.

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Is there anything wrong in feeding tinned meat with H-Allergen HA+ Complete?
If your pet suffers from a wheat allergy or beef allergy you should be very cautious if feeding tinned food, as the main protein source in virtually all tinned meat is beef protein which is a potential cause of allergies in some dogs. You will find that even if a tin is labelled chicken, rabbit, lamb etc that the main protein source may still be beef. This is because virtually all tinned foods are only flavoured with these ingredients. The ingredient 'beef' does not have to be stated in the ingredients on the can as long as you use the legal description 'Meat and Animal Derivatives'. This covers any meat protein, which could include beef. You will also find that if a brand is declaring 'cereals' in their ingredients that this may include wheat, which is another ingredient that is known to cause allergies in some pets. However, we do know that pet owners still like to feed tinned meat with their dry food occasionally and as long as your pet is in good health then there should be no problem - but please remember to reduce the amount of dry food you feed to prevent your pet becoming overweight. If you have any concerns please consult your vet.

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What digestive ailment or skin complaints can be alleviated by feeding H-Allergen HA+ Complete?
These can range from eczema, dermatitis, red meat allergy, and colitis. If you have any concerns regarding your dog's diet then please consult your vet.

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What is digestibility and why is it so important?
Digestibility measures the amount of nutrients absorbed into the body. These nutrients are needed for proper growth, stamina, reproduction and maintenance of overall good health and body condition.

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The stools have changed colour since feeding H-Allergen HA+ Complete?
As more of the food is digested there is less waste matter to get rid of and you can expect the stools to be darker, firmer and smaller. This makes collection less unpleasant too.

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My pet suffers from an allergy to gluten, would your pet food be suitable?
Different types of cereal gluten can cause a problem in some pets. The allergy can result in excessive scratching, hair loss and excessive body odour. H-Allergen HA+ Complete is particularly suitable for dogs suffering from wheat gluten allergy. However, if you have any concerns please consult your Vet.

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